Limited Edition Sphero 2.0 Revealed
05 Sep 2013
Today we're excited to reveal the robot inside Sphero with a limited edition version called Sphero 2.0 Revealed. It is available starting today exclusively at Apple Retail Stores worldwide and from the Apple Online Store.
Sphero 2.0 Revealed began with a design challenge: deliver a refined shell visual without detracting from the simple elegance of the classic Sphero shell appearance. This was achieved by creating "sub-layer" graphics using negative space and light occlusion. The technique attempted to block out specific sections of the shell that transfer 100% of the light source, in order to allow opposite sections to be illuminated while Sphero glows.
The final composition was inspired by speed and technology. “The compound curves elicit the feeling of speed while the linear cuts give just enough of a tech vibe,” says our designer, Phillip Atencio. The combination of these elements strikes a complementary balance that appeals to everyone.
The Sphero 2.0 Revealed shell is made of a smooth, transparent polycarbonate shell and maintains all of the durability that the original product boasts. One of Sphero’s signature features, its inductive charger, is revealed in copper coil as the underside of the robotic chassis and the charger base connect wirelessly through the shell. Posing as an interesting subject for light-source photography, Sphero 2.0 Revealed glows more than 3x as bright as before.
Electronics & Engineering
The skillfully crafted shell appears hand-painted, and its design became a true labor of love for the production team. The proprietary process begins with a flat canvas of the artwork, is boosted to a luxury feel by adding special light catching additives, and is then married to its opaque dome. Finally, the color and hue of each chipset component was carefully considered in painting the internal landscape.
The idea of custom shell design was inspired by a very special group of Sphero customers. The magical way Sphero tumbles, rolls, and glows creates curiosity among an inquisitive audience made up of geeks, gamers, and artists. Revealed quenches this thirst by cleverly unveiling the sophisticated robot inside.
Don’t be fooled, the custom shell isn’t just skin deep. Revealed is making its debut with the latest Sphero 2.0 technology – faster speeds, brighter colors and smarter driving. “We had the chance to give geeks of the world a view into what it takes to create a robot,” says our co-founder and CTO Ian Bernstein. “We’re debuting a reimagined Sphero and changing how the world interacts with robotics and gaming technology.”
The Limited Edition Sphero 2.0 Revealed is available exclusively at Apple Retail Stores and from the Apple Store Online for $129.99. Revealed comes with over 25 free apps available for download from the App Store (www.AppStore.com).
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