Fast Company puts Orbotix in its list of 10 Most Innovative Companies in Consumer Electronics

13 Feb 2014

Orbotix has been recognized by Fast Company as one of the world's "10 Most Innovative Companies," in Consumer Electronics. Fast Company’s annual guide highlights the most innovative businesses that have positively impacted both industry and culture. Orbotix is listed alongside other consumer electronics successes like Apple, Google, GoPro, and Amazon.

The World's Most Innovative Companies edition is Fast Company’s most significant, high-profile editorial effort of the year. The team spends months gathering and sifting data to identify those enterprises that exemplify the best in business from across the economy and around the world.

We're very excited and honored to be included in Fast Company’s Top 10 Most Innovative Companies in Consumer Electronics. The toy industry is going through a major revolution and leading the way for connected play is our passion. So to be recognized at this level for something we love to do everyday means a great deal to us all. And we want to thank all of you Sphero fans for helping us get here.

Since 2010, we've been pushing the boundaries of technology by blending robotics and software to create innovative experiences for the entire family. At the Consumer Electronics Show in January, we announced a new addition to our family of connected toys – nicknamed “2B” until we announce the official name later this year. Like Sphero, 2B is a programmable and customizable robot with unsurpassed agility and speed. 2B can travel up to 14 feet per second (9.5 mph), allowing for amazing high-speed tricks and jumps. 2B will be in retail by Fall 2014, but you can get on the reservation list now at We have some other surprises in the works too, so stayed tuned. The future is going to be awesome.

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